MSRP: Manufacturer’s suggested retail price. MAP Amnesty Period: A period of time, as determined solely by EK, in which Resellers are not required to adhere to MAP, in whole or in part, for certain EK Products. EK communicates the MAP for each individual EK Product on its website and by various other communications. MAP: The minimum advertised price for each applicable EK Product, regardless of the condition of the product. (hereafter “EK”) in its sole and absolute discretion upon any customer purchasing product from EK for ultimate sale to end-users of said products (hereafter “Reseller”).Īdvertised pricing practices or other conduct inconsistent with this MAP Policy may result in, among other actions, unavailability of specific product for purchase, lower prioritization for product allotments, and/or ineligibility for any other pricing or purchasing benefit extended to Reseller by EK for any of the products in its active product catalog (“EK Product”).ġ.0 Definitions The following terms used in this MAP Policy are defined as follows:Įnd-User: An individual customer located in the United States of America or its territories who purchases product from a Reseller and for which that product is, to the best of Reseller’s knowledge, intended for that customer’s consumption and not for further resale.

This Minimum Advertised Price Policy (hereafter “MAP Policy”) is unilaterally imposed and enforced by Exploding Kittens, Inc., 101 South La Brea Avenue, Building A, Los Angeles, CA 90036, U.S.A.

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